A starting point for a discussion on marrying Agile methods and CMMI.*Sigh*… At the top, it’s still a snail’s world…
Posted by Hillel on Feb 15, 2007 in Uncategorized | Comments Off
A lesson in marketing.
I’ve got an article in a local publication (Washington SmartCEO) which immediately garnered two highly qualified prospects, maybe more — but until they contact me they’re not in my queue. Each of whom can become significant sources of business.
You’d think I’d be thrilled.
Well, I am. Don’t get me wrong.
Deep down, I’m still an engineer. I’m still a geek. And, I really see a brighter future for the world at large, and business in particular thanks to technology.
What never ceases to impress me is the enduring power of physical, printed matterial.
It also points to a reality about marketing that can never be ignored.
Even when your target audience/prospects/clients are themselves technology companies, it doesn’t automatically imply that their leaders are as plugged-in as their employees. It also does imply that you must still seek to communicate to people in the manner in which they are most likely going to respond.
The down-side for technically-oriented business like mine and, I suspect, many of yours, is that we must therefore put our messages into many channels.
It seems that the CEOs of the market still rely on good-ol’ burnable dead trees to do business, while so many of us are out here trying to make that mode obsolete.
I wonder what the connection to agile process discipline is… hrmmm… Don’t answer that.
(P.S. The article may look familiar to those who’ve visited the CMMIFAQ. It’s just two of the FAQs combined into one.)
Hillel
My professional passion is to build high performance organizations out of companies motivated to be lean, agile, and achieve world-class results. My best clients are companies who have the courage, leadership, insight, foresight and discipline to be the best places to work, the best value to their customers and the best performing for their shareholders. I take a tough love approach and, frankly, have little patience for executives who *want* these things but expect to achieve them without putting in any effort or making any changes.
This site.
The opinions expressed here are the authors' and contributors' and do not express a position on the subject from the Software Engineering Institute (SEI) or any company or SEI Partner affiliated with the SEI.
Your Host
Hillel Glazer
Principal & CEO Entinex, Inc.
Email me.-
